1. JOURNALISM AND MASS COMMUNICATION

Duration: 2 Years

Course Description:

The Journalism and Mass Communication programme is a career-focused course designed to shape confident communicators and future-ready media professionals. With a perfect blend of theory, practical training, and industry-oriented learning, the course prepares students for dynamic careers in journalism, digital media, television, public relations, advertising, corporate communication, and content creation. Students gain in-depth knowledge of the media ecosystem, contemporary issues, ethical practices, and the rapidly evolving digital landscape.

1st Year

• 101 Introduction to Journalism and Mass Communication : This foundation course offers a comprehensive understanding of journalism and mass communication, covering the evolution, scope, and impact of media in modern society. It helps students build a strong conceptual base and understand the vital role of media in democracy and social development.
• 102 Basics of Journalistic Writing : This subject enhances professional writing skills required across print, broadcast, and digital platforms. Students learn news writing, feature writing, interviews, headlines, and editing techniques, focusing on accuracy, clarity, and engaging storytelling.
• 103 Media and Contemporary Issues : This paper connects media studies with real-world issues such as politics, society, economy, culture, and global affairs. Students develop critical thinking skills to analyze media coverage and understand how media influences public opinion.
• 104 Development Communication : This course highlights the power of communication in driving social change and development. Students explore communication strategies used in government programmes, NGOs, and social campaigns, with special emphasis on sustainable development and public awareness initiatives.
• 105 Integrated Marketing and Corporate Communication : This subject introduces students to the world of branding, public relations, advertising, and corporate communication. It focuses on integrated marketing strategies, reputation management, and effective organizational communication in today’s competitive business environment.

2nd Year

• 201 Print Media and Television Journalism : This course provides hands-on exposure to print and television journalism, including reporting, editing, anchoring, news production, and visual storytelling. Students gain practical insights into newsroom operations and broadcast media workflows.
• 202 Online Journalism : Designed for the digital age, this subject covers online news writing, social media journalism, multimedia content creation, blogging, and web publishing. It prepares students to succeed in digital media platforms and emerging communication technologies.
• 203 Media Laws and Ethics : This essential course familiarizes students with media laws, regulations, and professional ethics. It builds awareness of press freedom, legal responsibilities, and ethical standards required for responsible and credible journalism.
• 204 Business of Media : This subject explores the commercial and managerial aspects of the media industry. Students learn about media economics, advertising revenue, ownership patterns, marketing strategies, and the business models that drive modern media organizations.
• 205 Project : The final project enables students to apply their theoretical knowledge to practical media work or research. Through real-world assignments, students develop professional skills, creativity, and industry readiness.

Career Opportunities

Graduates of this programme can pursue careers as journalists, news reporters, editors, TV anchors, digital content creators, social media managers, public relations professionals, corporate communication executives, advertising professionals, media planners, and researchers.

2. RETAIL MANAGEMENT

Duration: 2 Years

Course Description:
The Retail Management course provides students with a complete understanding of the modern retail industry. It focuses on retail operations, consumer behavior, sales, marketing, and supply chain strategies. The program builds managerial, analytical, and customer-handling skills essential for careers in the retail and merchandising sectors.

 

1st Year

• 101 Principles and Practices of Retail Management – Introduction to retail concepts, store management, and retail formats.
• 102 Consumer Behavior in Retail – Study of customer motivation, buying patterns, and behavior analysis.
• 103 Economic & Social Environment – Understanding how socio-economic factors impact the retail business.
• 104 Sales & Marketing Management – Planning and executing effective sales and promotional strategies.
• 105 Supply Chain Management – Managing logistics, inventory, and vendor relations for efficient operations.
• 106 Retail Framework & Retail Strategy – Developing competitive retail strategies and market positioning.

2nd Year

• 201 Brand Management – Strategies for creating, managing, and sustaining brand equity.
• 202 Merchandise Management – Techniques of assortment planning, pricing, and inventory control.
• 203 Technology Management in Retail – Application of digital tools, POS systems, and e-commerce platforms.
• 204 Marketing Communications & Advertisement – Designing and executing marketing campaigns.
• 205 Process Cash and Credit Transactions – Understanding billing, payment, and financial procedures in retail.
• 206 Project Work – Practical project based on real-world retail challenges.

3. BEAUTY THERAPY

Duration: 2 Years

Course Description:
The Beauty Therapy course prepares students for careers in the beauty and wellness industry. It covers professional skills in skincare, hair care, nail care, and SPA management, combined with communication and personality development training. Students gain hands-on experience through extensive practical sessions and internships.

1st Year

• 101 Introduction to Beauty Therapy – Overview of beauty therapy principles, client care, and hygiene.
• 102 Communication Skills – Enhancing verbal and non-verbal communication for customer interaction.
• 103 Personality Development & Soft Skills – Building confidence, grooming, and professional etiquette.
• 104 Skin Care – Study of skin anatomy, facial treatments, and skincare techniques.
• 105 Hair Care – Hair analysis, styling, coloring, and scalp treatments.
• 106 Nail and Foot Care – Techniques in manicure, pedicure, and nail art.

2nd Year

• 201 SPA Therapy and Management – Wellness techniques and SPA operations.
• 202 Basic Cosmetology I Practical – Practical training in facial and basic beauty services.
• 203 Basic Cosmetology II Practical – Advanced cosmetology skills and makeup applications.
• 204 Health and Safety – Maintaining hygiene and safety standards in beauty practice.
• 205 Principles of Management Information System – Using technology in salon and SPA management.
• 206 Internship – Hands-on training in professional beauty and wellness centers.

4. APPAREL & TEXTILE DESIGN

Duration: 2 Years

Course Description:
This program combines creativity and technology to teach students the art of textile and apparel design. It focuses on fabric science, weaving, dyeing, and modern costume creation. Students are trained for careers in fashion design, textile manufacturing, and merchandising.

1st Year

• 101 Modern Costume and Textile Designing – Foundations of fashion and textile creativity.
• 102 Communication Skills – Professional communication for design presentations.
• 103 Personality Development & Soft Skills – Enhancing creativity and confidence for industry readiness.
• 104 Textile Chemistry – Study of textile fibers, dyes, and finishing processes.
• 105 Loom’s Process – Weaving methods and loom operations.
• 106 Finishing Advance Weaving Process – Advanced finishing, dyeing, and fabric treatment techniques.

2nd Year

• 201 Fiber Theory – Study of natural and synthetic fibers and their properties.
• 202 Textile Texture – Understanding the structure and feel of various fabrics.
• 203 Textile Science (Printing & Dying) – Practical study of color application and fabric design.
• 204 Textile Market Dynamics – Insights into fashion markets and consumer trends.
• 205 Principles of Management Information System – Digital management in textile production.
• 206 Internship – Industry internship in fashion or textile units.

5. BANKING, FINANCIAL SERVICES & INSURANCE (BFSI)

Duration: 2 Years

Course Description:
This program offers students a strong foundation in banking operations, insurance services, and financial markets. It builds knowledge of digital banking, investment management, and financial analysis, preparing students for professional roles in the BFSI sector.

1st Year

• 101 Introduction to Indian Financial System – Overview of India’s banking and financial institutions.
• 102 Introduction to Banking System with Digital Banking – Understanding modern and e-banking operations.
• 103 General Principles of Investing – Basics of investments and financial planning.
• 104 Banking Products & Investment Opportunities in Banking Sector – Study of financial products and services.
• 105 Agricultural Insurance, Life Insurance, General Insurance Schemes for Protection – Understanding various insurance models.
• 106 Indian Security and Derivative Markets – Introduction to trading, securities, and derivatives.
• 107 Mutual Funds and Methods to Invest – Investment options and fund management strategies.
• 108 Systematic Investment Plans (SIP) – Structured saving and investment planning.

2nd Year

• 201 Financial Analysis and Credit Rating of an Individual – Evaluating creditworthiness and financial health.
• 202 Investment in Government Schemes and Bonds – Investment in government-backed securities.
• 203 Microfinance & Operations – Rural finance, SHGs, and microcredit systems.
• 204 Investment Analysis & Portfolio Management – Building and managing investment portfolios.
• 205 Introduction to Credit, Treasury, Forex & Risk Management – Key functions in bank finance and risk handling.
• 206 Communication, Networking and Selling Skills – Professional communication and relationship management.
• 207 Handling and Resolving Customer Grievances – Customer service and problem-solving techniques.
• 208 Project Work – Practical study in financial analysis and reporting.

6. COMPUTER APPLICATION

Duration: 1 Year

Course Description:
A career-oriented program that equips students with technical skills in computer operations, programming, database management, and digital accounting. The course prepares learners for roles in IT, office administration, and software development.

Subjects

• 101 Fundamental of Computer – Basics of hardware, software, and IT systems.
• 102 Operating System (MS–DOS & Windows) – File handling and operating environment.
• 103 MS Office (Word, PowerPoint, Excel) – Productivity tools for documentation and data handling.
• 104 Database Management System – MS Access – Data storage and query design.
• 105 FoxPro, C, C++, VB – Programming fundamentals and logic building.
• 106 Internet & Networking – Concepts of online communication and network security.
• 107 HTML, Outlook – Website development and email communication.
• 108 Accounting – Tally ERP – Computerized accounting and GST management.
• 109 DTP – PageMaker, CorelDraw, Photoshop – Graphic and print design tools.
• 110 Project – Final project demonstrating IT and design skills.

7. SHORT-TERM COURSES

Course Description:
Short-term computer and professional development courses are designed to enhance employability through fast-paced, practical training. These programs help students and professionals upgrade their skills in technology, design, and business applications.

Available Courses

• TallyPrime with GST
• Animation
• Programming Languages (C, C++, Java, PHP, HTML, CSS, etc.)
• Artificial Intelligence
• Digital Marketing
• Data Science & Data Mining
• Blockchain
• UX–UI Design
• Desktop Publishing (DTP)

Specializations

• Programming & Development: Java, Python, PHP, Web Development, Mobile Apps.
• Design & Multimedia: Graphic Design, Animation, Photoshop, InDesign.
• IT & Infrastructure: Cybersecurity, Data Science, Cloud Computing, Networking.
• Business Applications: MS Office, Tally, Computer Basics, Digital Skills.